Booking a medical appointment, made simple
A smoother patient journey
Healthcare product
UX Design / Prototype Figma
2 days
Context & objectives
The goal of this project was to analyse and improve the appointment booking journey for a multidisciplinary healthcare practice.
The existing flow contained several friction points affecting both understanding and progression, particularly during practitioner selection and appointment confirmation.
The redesign focused on creating a clearer, smoother and more reassuring experience through improvements to both the user journey and the visual interface.
Inefficient booking journey
Users have no clear way to book an appointment.
The process relies on a generic contact form or a phone call.
Frustration and user drop-off.
Too many actions, no clear direction
Several actions compete for attention without a clear hierarchy.
Users are unsure what to do next.
User hesitation and uncertainty.
No visibility into availability
Appointment slots are not accessible online, making it difficult to plan ahead.
Unnecessary effort for users.
Interrupted journey
Booking an appointment requires leaving the digital experience to make a phone call.
Lost time and confusion.
UX Review
Users encounter difficulties from the very first interactions due to unclear journey steps and a lack of visual hierarchy.
The flow provides limited guidance, creating hesitation and uncertainty throughout the experience.
These issues directly affect understanding, usability and trust.
UX Decisions
01
A CTA that stands out
One clear action, visible immediately.
02
A frictionless journey
Each step becomes easier to follow.
03
Improved readability
Content was structured through typography, spacing and stronger visual contrast.
Information can be understood at a glance.
Interface evolution
The redesigned journey delivers a smoother and more intuitive experience, making each step easier to understand and navigate.
Improved visual hierarchy and clearer feedback help build confidence and create a more engaging experience.
The final prototype is fully interactive and ready to serve as a foundation for product development.
A reassuring end to the booking experience.
Test the prototype
From practitioner selection to appointment confirmation, every step was simplified to guide users through the process with minimal friction.
Explore the interactive prototype and experience the redesigned journey firsthand.
Estimated impact
A user-centred redesign focused on improving key aspects of the experience.
Based on UX projections and industry benchmarks.
Users understand what to do, without hesitation.